Who we are

Ilkari is a privately-held start-up based in Dublin, Ireland. We deliver hyper-private scale innovation and technology to safeguard and secure data, enabling true data sovereignty even as the pace of change accelerates. Our best-in-breed sovereign technology delivers privacy and control over where companies’ data resides, where it flows, and how it’s accessed.

We’re here to rewrite the story of data sovereignty – empowering innovators, pioneers and visionaries to make their mark. We believe the sky is not the limit. We strive for the perfect balance of simplicity and excellence in everything we do, and we’re looking for people who are ready to join our journey and rewrite the story of data sovereignty.

Role overview

This Marketing Generalist is a hybrid role based at Ilkari's Croatian Data Centre, located at Ivane Brlić-Mažuranić 30, 42000 Varaždin, Croatia. The role plays a pivotal part in driving the commercialisation of our data centre and sovereign cloud services across Croatia as our priority market, while also supporting wider regional growth across the Balkans and Central Europe. The successful candidate will be expected to work from the office three days per week, with the flexibility to work remotely for the remaining two days. Occasional travel across Croatia and selected Central European markets will be required to support customer engagements, events and cross-functional collaboration.

You will be our 360 ° marketing powerhouse on the ground: leading independently, executing and optimising all regional marketing activities. You will partner closely with the local Sales team to elevate the brand, generate demand, strengthen our regional presence and support the growth of our Croatian data centre business.

This is a hands-on, high-ownership role suited for someone experienced, resourceful and capable of running multiple marketing initiatives end to end. From building high-impact sales collateral and leading trade shows and sponsorships, to driving PR, partnership marketing and customer experience - your work will shape how Ilkari shows up across the region.

* This is a hybrid role, with an expectation to work from the office 3 days per week.

What you'll do

Sales enablement & regional lead generation

• Act as the primary marketing owner for Croatia and surrounding priority markets, ensuring regional marketing aligns with commercial goals.

• Develop high-impact sales presentations, brochures, pitch decks and materials for customer meetings, data centre visits and events.

• Transform technical information about our data centre into compelling value-driven marketing messages.

• Lead the planning and execution of marketing initiatives that generate high-quality leads, including events, sponsorships and campaigns.

• Partner with our Demand Generation Specialist to coordinate local lead opportunities, follow-ups and nurture flows.

Event & sponsorship management

• Lead the strategy, planning, organisation and on-site execution of trade shows, conferences and premium networking events across Croatia and priority regional markets.

• Secure sponsorships and speaker opportunities that position Ilkari as the provider of choice for data centre and sovereign cloud services.

• Manage event logistics end to end: venue selection, supplier coordination, branding, guest management, timelines and delivery.

PR & media relations

• In collaboration with a local PR agency, build and maintain relationships with journalists, media outlets and industry publications to increase Ilkari’s brand awareness across Croatia and Central Europe.

• Identify and pitch PR opportunities, secure interviews for Ilkari leaders and ensure consistent media visibility.

• Coordinate press releases, media kits and story angles that reinforce Ilkari as a trusted, high-quality, sovereign-tech provider.

Partnership marketing

• Support and co-lead marketing efforts for our IT integrator partnership programme, including co-marketing campaigns and joint events.

• Develop & maintain relationships with local and international industry associations to secure PR, speaking engagements and sponsorship opportunities.

Customer experience & brand application

• Serve as the marketing point of contact for onboarding new data centre customers, ensuring a seamless, premium experience that reflects Ilkari’s brand and quality standards.

• Maintain brand consistency across all data centre touchpoints, from signage to office branding, apparel and materials.

• Ensure all local marketing experiences reflect Ilkari’s premium positioning and resonate with regional audiences.

Coordination with global marketing

• Act as the local extension of the global marketing team, implementing strategy and adapting assets to the Croatian and wider regional context.

• Translate and localise content (blogs, social media, email, newsletters, sales collateral) while keeping global brand standards intact.

• Provide performance updates, campaign insights and local market intelligence to the wider marketing team.

Vendor management

• In partnership with the Procurement team, identify, source and manage local vendors for print, merchandising, events and production needs.

• Build and maintain a local inventory of high-quality branded materials for sales meetings, events and customer visits.

What are we looking for

• 3–4+ years of experience in a marketing generalist or broad 360° marketing role, ideally in the data centre, cloud or technology sector.

• Proven ability to operate independently and manage multiple projects in a fast-paced environment.

• Hands-on expertise across core marketing areas: sales enablement, events, PR, content, brand, vendor management.

• Experience working with modern marketing tools such as:

  • CRM: HubSpot, Salesforce or similar.

  • CMS: WordPress or similar.

  • Email/Newsletter tools (e.g. Mailchimp, Brevo).

  • Analytics: Google Analytics, Hotjar, social platform insights.

• Excellent organisational, interpersonal and communication skills.

• Outstanding copywriting skills in Croatian and the ability to translate and adapt English content (blogs, social media copy, email campaigns, sales collateral).

• High fluency in English (written and spoken) to collaborate with the wider Ilkari team and execute marketing activities across Central European markets.

• German language skills are a plus for Austria and Germany market support.

• Creative mindset with strong brand intuition.

• Solid understanding of Croatia’s data centre, tech and media landscape, with awareness of wider Central European market dynamics.

• Willingness and availability to travel occasionally to selected industry events or cross-functional meetings.

• Bachelor’s degree in marketing, digital marketing, communications or business management or similar is desirable.